The Ministry of Emergency Situations launches a new information campaign "Be Close to Your Child!"

In our country, cases of child fatalities and injuries are recorded every year. Often, the decisive factor in the occurrence of such incidents is the lack of supervision by adults. Sometimes calls for action do not yield the desired results, remain unheard, and parents, in turn, pay little attention to teaching children basic safety rules. Worse still, they sometimes set an example of unsafe behavior themselves.

To once again draw parents' attention to the existing social problem, employees of the Scientific Research Institute of Fire Safety and Emergency Situations of the Ministry of Emergency Situations of Belarus approached this issue on a large scale and created a new information campaign 'Be Close to Your Child!', the implementation of which will represent a new approach to solving this complex task.

Engaging and attracting parents to teach children about safety, organizing their useful leisure time, changing previous views, and helping them realize the necessity and importance of this process – this is how the employees of the Ministry of Emergency Situations envision the implementation of this campaign. Influencing parents' careless attitude towards child safety issues, motivating them not to leave children unattended – this is the main goal of the information campaign.

Many parents believe that a child can be left alone at home even for a few minutes, especially with a phone, as there is an opportunity to contact them at any moment. To entertain the child, cartoons, games, or videos can be played on the gadget. Thus, the child will be under their control and safe. However, this is a mistaken belief. Parents forget the most important thing: at the moment a threat arises, a phone call cannot protect and save the child from danger.

The new information campaign aimed at preventing child fatalities in fires and water bodies will launch nationwide in August. It is based on the established belief that a parent can supervise their child using a phone and demonstrates situations where a child finds themselves in danger, and the parent can only call but not help. At the same time, in the creation of outdoor advertising, there is no demonstration of a child in immediate danger. The role is taken by a child's smartphone. It is the phone that ends up at the center of the tragedy. This is where the main idea lies: behind what seems to be a bright picture – the phone, which has replaced the presumed child in the frame – hides a very important message that is revealed in a concise slogan. 'The phone will not watch over your child!' – this phrase, combined with the visual, fully illustrates the consequences of irresponsible attitudes towards child safety. It is precisely the catchy slogan combined with an unconventional image that is the most effective way to 'capture' the target audience's attention on the raised issue and urge them to act.

It should be noted that the success of the project implementation depends on many factors, so the employees of the Ministry of Emergency Situations approached this with great ambition – a comprehensive brand package has been created, where everything is aimed at drawing parents' attention to child safety.