Advertising
Does the "Altai Healer" cure?
When considering the appeal of a citizen, received from the State Control Committee of the Republic of Belarus, and with the assistance of the Ministry of Health of the Republic of Belarus, the Ministry of Trade established the distribution of advertising for products that contain indications of the healing properties of the advertised object.
The advertisement "Healthy Family," presented in the form of newspaper pages, is an advertisement for products (balsam "Altai Healer," complexes "Stone Oil +7," "Siberian Larch +7," cream "Dobrodeya Resinous +7"), which, according to the Ministry of Health of the Republic of Belarus, is not registered in the territory of the Republic of Belarus either as medicinal products or as medical devices.
At the same time, the advertisement contains numerous references to the pharmacotherapeutic effects produced by this product (improvement of blood circulation, reduction of edema, restoration of sensitivity and mobility, normalization of the condition of blood vessels, blood, lymph, brain, and heart, restores blood supply to the limbs, "kills infections and viruses," etc.), as well as their healing action (normalizes blood pressure in hypertension and hypotension, restores potency, osteochondrosis, oncological diseases, lens dystrophy, in chronic diseases, etc.).
Additionally, the advertisement contains testimonials from individuals about the results of using the advertised products in the treatment of a wide range of diseases, which also constitutes information about the healing properties of this product.
During the investigation, it was established that the advertiser and distributor of the "Healthy Family" leaflets is LLC "Altai Healer."
These circumstances indicate that the mentioned organization has violated the requirements of the fourth paragraph of point 8 of Article 10 of the Law of the Republic of Belarus dated May 10, 2007 "On Advertising" (hereinafter referred to as the Law), according to which advertising should not contain indications of the healing properties of the advertised object, except for advertising medicinal products, methods of providing medical assistance, works and/or services that constitute medical activities, medical devices, and medical equipment.
The Ministry of Trade issued an order to the violator to eliminate the identified violation of advertising legislation; the Minsk City Executive Committee has drawn up and sent to court two protocols on administrative offenses provided for in part 1 of Article 12.15 of the Code of Administrative Offenses of the Republic of Belarus for placing the mentioned improper advertisement in the territory of Minsk and on the website alt-znahar.by.
Currently, the Ministry of Trade has organized work to stop the distribution of improper advertising by LLC "Altai Healer" in the territories of the regions.
The Braslav District Executive Committee offers potential advertisers the following promising locations for placing outdoor advertising along republican highways located in the territory of the district.
|
No. |
Location (highway, km) |
Settlement near which it is planned to place the outdoor advertising means |
|
|
Left |
Right |
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|
hwy R-14 Polotsk-Miory-Braslav |
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|
1 |
|
103-111 |
|
|
2 |
|
102 |
Ikazn' |
|
3 |
|
101 |
|
|
4 |
|
100 |
Samuyly |
|
5 |
|
98-99 |
|
|
hwy R-27 Braslav-Postavy-Myadel |
|||
|
6 |
1-6 |
|
|
|
7 |
7 |
|
Zloto |
|
8 |
8-14 |
|
|
|
9 |
16 |
|
Opsa |
|
10 |
18-21 |
|
|
|
11 |
22 |
|
Voynunytsy |
|
12 |
23-24 |
|
|
|
13 |
25 |
|
Murmishki |
|
14 |
26 |
|
Kupishki |
|
15 |
28 |
|
|
|
16 |
29 |
|
Podruksha |
|
17 |
30 |
|
|
|
18 |
|
32-33 |
|
|
19 |
34 |
|
Stary Dvor |
|
20 |
|
35 |
|
|
hwy R-3 Lohoysk-Zembin-Glubokoe-Latvia border (Urbany) |
|||
|
21 |
|
190 |
Kamenka |
|
22 |
|
191 |
Zakorye |
|
23 |
|
192 |
|
|
24 |
|
194-197 |
|
|
25 |
|
199-200 |
|
|
26 |
|
201 |
Gaileshy |
|
27 |
|
203 |
|
|
28 |
|
204 |
Akremovtsy |
|
29 |
|
206 |
Ozeravtsy |
|
30 |
|
208 |
|
|
31 |
|
213-215 |
Braslav |
|
32 |
218 |
218 |
|
|
33 |
|
220 |
|
|
34 |
221-222 |
|
|
|
35 |
|
223 |
|
|
36 |
224 |
|
|
|
37 |
226 |
|
Urbany |
|
38 |
227 |
|
|
The application for placing outdoor advertising means is submitted to the architecture and construction department of the district executive committee in the established form.